
3. PURPOSES OF PERSONAL DATA COLLECTION AND PROCESSING
We process your personal data to operate, provide and improve the services offered through the
Platform. We may process your personal data to:
a. Intermediate and provide the services. We use your data to process the order, to redirect the
order to the Delivery Agents and the Retailers in order to deliver the LIKI24 Services,
intermediate provision of other services and sales of products, provide customer service,
process payments and communicate with you about orders, products, services and
promotional offers.
b. Troubleshoot and improve LIKI24 Services. We use your data to provide functionality, analyze
performance, fix errors and improve the usability and effectiveness of the LIKI24 Services.
c. Personalize your experience. We use your personal data to recommend features, products and
services that might be of interest to you, identify your preferences and personalize your
experience with LIKI24 Services.
d. Comply with legal obligations, bring forth and defend against legal actions. In certain cases, we
collect and use your personal data to comply with laws. For instance, we collect information
regarding place of establishment and limited bank account information for identity verification
and other purposes.
e. Communicate with you. We use your personal data to communicate with you in relation to the
services via different channels (e.g., by phone, email, in-app notices, push notifications, etc.).
f. Prevent fraud and credit risks. We process personal data to prevent and detect fraud and abuse
in order to protect our security, the security of our Users, partners and others.
g. Communicate. We will communicate with you via technical communication means (telephone,
e-mail, text messages, chat, application notifications, web page communications, etc.) through
LIKI24 Customer Service. Please refer to Section 8 of the T&C for details.
h. Inform you of products and services. We may use your personal data to display interest-based
ads for features, non-medical products and non-medical services that might be of interest to
you, as well as for promotion and commercial offers (online and offline) of non-medical
products and services. We may use third-party technology integrated in Platform for the
purpose of collecting the Users’ data and preferences and using this with CRM systems and
advanced technology for the benefit of users. The data will be processed for transmission: the
User may receive messages (e.g., e-mails, text, in-app notices, push notifications) with
promotions and/or offers relating to the non-medical products and services that may be of
interest to the User. LIKI24 may personalize such advertising in accordance with the Users’
preferences. If the User does not wish to receive this information and/or commercial
communications, he/she may at any time opt to "Unsubscribe", and LIKI24 will immediately
stop sending the aforementioned information.
LIKI24 and/or third parties associated with LIKI24 may use the order delivery address entered
by the User for the purpose of carrying out promotional activities for the delivery of samples or
free products of the service related to LIKI24 which may be of interest to the user (e.g., home
delivery of free samples or advertising brochures) at the same time as delivering the order.
As a result of using the LIKI24 Platform, the User may also receive commercial communications
from third parties associated with the Platform, such as Facebook and Google, all this in
accordance with the privacy preferences set by each User on the third-parties’ platforms.